{"title":"PERM \u0026 STRAIGHTENING","description":"","products":[{"product_id":"life-waving-mild-permanent-2-perm2x110ml","title":"Life Waving mild permanent 2 perm2x110ml","description":"\u003ch3 style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: 22px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 22px; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline; color: rgb(119, 119, 119);\"\u003e\u003cspan style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 26px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 25px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68); display: block;\"\u003eLIFE WAVING - Waving Lotion\u003cbr\u003eThioglycolate free - Lemon fragrance\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: 22px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 15px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68);\"\u003eLife Waving is a revolutionary formula based on cysteamine HCI, without thioglicolic acid or its derivatives. This gives a gentle perm while ensuring maximum care of the hair. The perming action is obtained with a component of cysteine, a structural amino acid with great affinity to the inner structure of the hair itself. The formula of the waving lotion is further enriched with wheat proteins which re-vitalizes the hair.\u003cbr\u003e\u003cbr\u003e\u003cstrong style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003e\u003cb\u003eLife Waving 2\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003e-\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cb\u003eFor stressed or heavily treated hair\u003cbr\u003e\u003c\/b\u003e\u003cb\u003eContains: 110ml +\u003cspan\u003e \u003c\/span\u003e\u003c\/b\u003e\u003cstrong\u003eUniversal Neutralizer 110ml\u003c\/strong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: 22px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 15px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68);\"\u003e \u003c\/p\u003e\n\u003cp\u003e\u003ca class=\"tooltip_1\" href=\"https:\/\/www.farmavita.it\/pdf\/waving.pdf\" title=\"Download brochure\" style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: inherit; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 15px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0); outline: 0px; text-decoration-line: none;\"\u003e\u003cimg src=\"https:\/\/www.farmavita.it\/img\/pdf-ok.png\" height=\"35px\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"\u003eDownload brochure\u003c\/a\u003e\u003c\/p\u003e","brand":"Life waving","offers":[{"title":"Default Title","offer_id":50838062465365,"sku":"EB-146405719358","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/Group_1484581893.png?v=1754664208"},{"product_id":"farmavita-life-the-perm-0","title":"FarmaVita Life The Perm 0","description":"\u003ch3 style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: 22px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 22px; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline; color: rgb(119, 119, 119);\"\u003e\u003cspan style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 26px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 25px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68); display: block;\"\u003eLIFE THE PERM - Firm Perm\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\u003ch5 style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: normal; font-stretch: inherit; line-height: 24px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 17px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(119, 119, 119);\"\u003e\u003cfont color=\"#e5b8b8\"\u003eNew formula with delicate flower fragrances\u003cbr\u003e\u003c\/font\u003e\u003c\/h5\u003e\u003cp style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: 22px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 15px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68);\"\u003eA firm perm that produces marked waves, structured volumes and effective supports without damaging the hair. The special formula allows the fixing and holding of the protein molecules inside the hair guaranteeing protection, vitality and elasticity.\u003cbr\u003e\u003cbr\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eLife The Perm 0 - For natural hair\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eContains 500ml\u003c\/b\u003e\u003c\/p\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":50838062563669,"sku":"EB-146405736234","price":14.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/57_3a25b787-dba2-4488-b81a-f3ccb399584a.jpg?v=1751370778"},{"product_id":"farmavita-life-the-perm-1","title":"FarmaVita Life The Perm 1","description":"\u003ch3 style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: 22px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 22px; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline; color: rgb(119, 119, 119);\"\u003e\u003cspan style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 26px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 25px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68); display: block;\"\u003eLIFE THE PERM - Firm Perm\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\u003ch5 style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-weight: normal; font-stretch: inherit; line-height: 24px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 17px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(119, 119, 119);\"\u003e\u003cfont color=\"#e5b8b8\"\u003eNew formula with delicate flower fragrances\u003cbr\u003e\u003c\/font\u003e\u003c\/h5\u003e\u003cp style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: 22px; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 15px; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68);\"\u003eA firm perm that produces marked waves, structured volumes and effective supports without damaging the hair. The special formula allows the fixing and holding of the protein molecules inside the hair guaranteeing protection, vitality and elasticity.\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eLife The Perm 1 - For dyed and thin hair\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eContains 500ml\u003c\/b\u003e\u003c\/p\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":50838062825813,"sku":"EB-146405741627","price":14.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/57_05ea4cc6-0750-411f-9290-6d2d74a34d01.jpg?v=1751370778"},{"product_id":"farmavita-life-the-perm-2","title":"FarmaVita Life The Perm 2","description":"\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\u003cdiv\u003e\n\u003cdiv class=\"four columns\" style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: inherit; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 15px; margin: 0px 10px; padding: 0px; vertical-align: baseline; float: left; display: inline; width: 320px; color: rgb(68, 68, 68);\"\u003e\u003cdiv style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"\u003e\u003cul style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline; list-style: outside none;\"\u003e\n\u003cli style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 18px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;\"\u003e\u003ca href=\"https:\/\/www.farmavita.it\/straightening.php\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0); outline: 0px; text-decoration-line: none;\"\u003eLIFE LISS straightening\u003c\/a\u003e\u003c\/li\u003e\n\u003cli style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 18px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;\"\u003e\u003ca href=\"https:\/\/www.farmavita.it\/perm_life_waving_en.php\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0); outline: 0px; text-decoration-line: none;\"\u003eLIFE WAVING wavy\u003c\/a\u003e\u003c\/li\u003e\n\u003cli style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 18px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;\"\u003e\u003ca href=\"https:\/\/www.farmavita.it\/perm_life_perm_en.php\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0); outline: 0px; text-decoration-line: none;\"\u003e\u003cstrong style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003e\u003cfont color=\"#e5b8b8\"\u003eLIFE PERM permanent\u003c\/font\u003e\u003c\/strong\u003e\u003c\/a\u003e\u003c\/li\u003e\n\u003cli style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 18px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px 0px 12px; padding: 0px; vertical-align: baseline;\"\u003e\u003ca href=\"https:\/\/www.farmavita.it\/perm_life_oil.php\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0); outline: 0px; text-decoration-line: none;\"\u003eLIFE Lightening oil\u003c\/a\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\u003c\/div\u003e\u003c\/div\u003e\n\u003cdiv class=\"twelve columns omega\" style=\"border: 0px; font-variant-numeric: inherit; font-variant-east-asian: inherit; font-variant-alternates: inherit; font-variant-position: inherit; font-variant-emoji: inherit; font-stretch: inherit; line-height: inherit; font-family: Lato, sans-serif; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 15px; margin: 0px 0px 0px 10px; padding: 0px; vertical-align: baseline; float: left; display: inline; width: 900px; color: rgb(68, 68, 68);\"\u003e\n\u003cdiv class=\"five columns \" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px 10px; padding: 0px; vertical-align: baseline; float: left; display: inline; width: 280px;\"\u003e\n\u003ca href=\"https:\/\/www.farmavita.it\/img\/perm1-big.jpg\" data-rel=\"prettyPhoto\" title=\"\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(0, 0, 0); outline: 0px; text-decoration-line: none;\"\u003e\u003cimg src=\"https:\/\/www.farmavita.it\/img\/perm1.jpg\" alt=\"\" class=\"scale-with-grid\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; max-width: 100%; height: auto;\"\u003e\u003c\/a\u003e\u003cem style=\"border: 0px; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"\u003e\u003c\/em\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"six\" style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline;\"\u003e\n\u003ch3 style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 22px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 22px; margin: 0px 0px 8px; padding: 0px; vertical-align: baseline; color: rgb(119, 119, 119);\"\u003e\u003cspan style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: inherit; font-stretch: inherit; line-height: 26px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 25px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(68, 68, 68); display: block;\"\u003eLIFE THE PERM - Firm Perm\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch5 style=\"border: 0px; font-style: inherit; font-variant: inherit; font-weight: normal; font-stretch: inherit; line-height: 24px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; font-size: 17px; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(119, 119, 119);\"\u003e\u003cfont color=\"#e5b8b8\"\u003eNew formula with delicate flower fragrances\u003cbr\u003e\u003c\/font\u003e\u003c\/h5\u003e\n\u003cp style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: 22px; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px 0px 20px; padding: 0px; vertical-align: baseline;\"\u003eA firm perm that produces marked waves, structured volumes and effective supports without damaging the hair. The special formula allows the fixing and holding of the protein molecules inside the hair guaranteeing protection, vitality and elasticity.\u003cbr\u003e\u003cbr\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eLife The Perm 0 - For natural hair\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eContains 500ml\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eLife The Perm 1 - For dyed and thin hair\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eContains 500ml\u003cbr\u003e\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eLife The Perm 2 - \u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eFor very sensitized and bleached hair\u003cbr\u003e\u003c\/b\u003e\u003cb style=\"border: 0px; font-style: inherit; font-variant: inherit; font-stretch: inherit; line-height: inherit; font-family: inherit; font-optical-sizing: inherit; font-size-adjust: inherit; font-kerning: inherit; font-feature-settings: inherit; font-variation-settings: inherit; margin: 0px; padding: 0px; vertical-align: baseline; color: rgb(51, 51, 51);\"\u003eContains 500ml\u003c\/b\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":50838062989653,"sku":"EB-146405745624","price":14.49,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/57_120aeb85-b597-4016-a941-5b910e5d0b76.jpg?v=1751370778"},{"product_id":"farmavita-life-universal-neutrailzer-1000ml","title":"FarmaVita Life Universal Neutrailzer 1000ml","description":null,"brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":51008910459221,"sku":"EB-146537403052","price":13.95,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/Group_1484581892.png?v=1754664203"},{"product_id":"farmavita-life-waving-mild-permanent-1-perm2x110ml","title":"Life Waving mild permanent 1 perm2x110ml","description":null,"brand":"FarmaVita","offers":[{"title":"Default Title","offer_id":51008910786901,"sku":"EB-146405719358","price":10.29,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/Group_1484581894.png?v=1754664479"},{"product_id":"life-professional-lightening-oil-500ml","title":"Farmavita PROFESSIONAL LIFE Lightening Oil 500ml","description":"\u003ch3\u003e\u003cspan\u003eLIFE PROFESSIONAL - Lightening Oil\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eCharacteristics: Specific decolorizing oil effectively bleaching the hair, while respecting their structure. Enriched with vegetal extracts, which carry out a lenitive action on the scalp, it bleaches natural hair up to 3-4 tones. Mix 1+2 with Cream Developer and apply on dry and not washed hair.\u003cbr\u003e\u003cbr\u003eLaying time: from 5 to 45 minutes; regularly check the level of bleaching achieved. Rinse with plenty of water and wash with Shampoo Post Color.\u003cbr\u003e\u003cbr\u003eWarnings: It contains ammonia. Avoid contact with eyes; if the product gets in contact with eyes, rinse immediately. Use disposable gloves to protect your hands. Store beyond the reach of children. Shake it well before using.\u003c\/p\u003e","brand":"LIFE Lightening","offers":[{"title":"Default Title","offer_id":51244581323093,"sku":null,"price":21.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/olio-schiarente-big.jpg?v=1754664837"},{"product_id":"farmavita-life-liss-the-relaxer-cream","title":"Farmavita LIFE LISS - The Relaxer Cream","description":"\u003ch3\u003e\u003cspan\u003eLIFE LISS - The Relaxer Cream\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eStrong straightening cream designed to straighten naturally curly, wavy or frizzy hair giving naturally straight results.\u003cbr\u003eCreated with a creamy support that eliminates the risk of breakage at the hair root and also allows an easy application and a uniform distribution of the product. It protects the keratinic structure of the hair guaranteeing an excellent result and soft, shiny hair.\u003cbr\u003eIdeal for a specific action for all types of hair and for every degree of straightening which is determined from the time of application.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eStrong straightening cream for\u003c\/strong\u003e\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003e\u003cb\u003enaturally curly, wavy or frizzy hair\u003c\/b\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003cb\u003eTube of 100ml\u003c\/b\u003e\u003c\/p\u003e","brand":"Life Liss","offers":[{"title":"Default Title","offer_id":51244605342037,"sku":null,"price":6.09,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0945\/5190\/0501\/files\/Group1484581895.png?v=1754665295"}],"url":"https:\/\/salonsfirst.com\/collections\/perm-straightening.oembed","provider":"salonsfirst","version":"1.0","type":"link"}